If you’re just starting a blog and aren’t exactly gung-ho with the whole marketing thing, you’ll almost certainly end up talking to yourself in each post. Probably for quite a while. But, as a writer, you ought to into blogging feeling perfectly okay with this. Why, you might ask? Don’t writers need an audience? Otherwise, why bother writing anything at all?
Well, yes and no. Many writers do want an audience, and a few others actually write for an audience. But there are still a few others who simply write for themselves. These categories are not mutually exclusive, either. Plenty of writer have a “public” face (the stories and novels they submit to the world) and a “private” face (all of those rejected and later shelved or deep-sixed stories, early drafts, false starts, writing exercises, journal entries, etc.). These private writing activities aren’t wasted effort, though sometimes they might seem that way. What they do is keep the writer writing, which is essential for keeping the writer’s mind active and learning or honing skills.
As I have been learning, a blog is a great way for a writer to keep writing on a regular basis, even if no one in the universe is reading the posts. Each post is a writing exercise, and a way for the writer to process everything he/she has learned over the course of years. Provided the blog remains active, the writer can also browse their own archives to glimpse how he/she has changed or improved in writing and learning.
Just make sure that you don’t use the blog to escape your “real” work, that of work on the short stories and novels intended for the public eye!